Cellular South Mike's Bikes is Geared
Up for Giving Backime

MEMPHIS, Tennessee, November 7, 2008 – Cellular South Mike's Bikes is preparing for another successful holiday season. The program, which benefits The Salvation Army's Angel Tree project, will spread holiday cheer to needy children throughout the Memphis metropolitan area.

For the past five years, Cellular South Mike's Bikes has collected more than 5,000 new bicycles for less fortunate local children, and has significantly helped the Angel Tree program. This year, Cellular South Mike's Bikes will strive to provide a bicycle for every child in the program that wishes for one.

For the next six weeks, Mike Fleming, WREC radio host, will host three-hour live broadcasts on Friday afternoons at different Cellular South locations throughout the Memphis area. Listeners will be encouraged to donate new bicycles or helmets, either during the show or at their convenience.

"The Salvation Army is very grateful to Mike Fleming, WREC radio host, and Cellular South for all of their hard work, and especially, their generous spirit," said Major Mark Woodcock, Area Commander for The Salvation Army. "It is the most rewarding feeling to know children will receive a gift they have only dreamt about, and Cellular South Mike's Bikes is helping those dreams come true."

Locations, dates and times of Cellular South Mike's Bikes Live Broadcasts:

• Friday, November 7, 4:00 p.m. – 7:00 p.m. Winchester Cellular South store
  7801 Winchester, Ste. 102 Memphis, TN 38125 (west of Hacks Cross – west of Lowe's)
• Friday, November 14, 4:00 p.m. – 7:00 p.m. Olive Branch Cellular South store
  8120 Camp Creek Blvd., Ste. 101, Olive Branch, MS 38654
• Friday, November 21, 4:00 p.m. – 7:00 p.m. - Cellular South store
  9915 US Hwy 64, Memphis, TN 38133 (at Lakeland)
• Friday, November 28, 4:00 p.m. – 7:00 p.m. Southaven Cellular South store
  200 Goodman Rd. E #105G, Southaven, MS 38671
• Friday, December 5, 4:00 p.m. – 7:00 p.m. Poplar Perkins Cellular South store
  4730 Poplar Ave., Ste. 5, Memphis TN 38117 (between Perkins and Colonial)
• Friday, December 12, 4:00 p.m. – 7:00 p.m. Cordova Cellular South store
  2257 N. Germantown Parkway, Memphis, TN 38016

News Radio 600 WREC afternoon talk show host, Mike Fleming is very devoted and passionate about this campaign and adds that " it is an honor to represent such a wonderful cause." Fleming urged community and business leaders in the metropolitan area to participate in this year's Cellular South Mike's Bikes campaign.

"With the economy tightening, it is critically important for the community to support this program, which seeks to brighten the holiday season for needy young children," said Cellular South spokesman Bruce Orpet. "Cellular South is committed to giving back to the communities we serve and this project is one way we can tangibly demonstrate our community support."

To find out more about Cellular South Mike's Bikes, visit News Radio 600 WREC home page at www.600wrec.com or http://www.600wrec.com/pages/mikesbikes.html?_show.

About Cellular South
Cellular South is a privately-owned diversified mobile communications company passionately committed to helping customers get the most out of their wireless devices and services. The company accomplishes this goal by providing the most reliable and advanced 3G nationwide wireless voice and data network, offering industry-leading unlimited flat rate plans, and through its online and in-store Discover Centers, which give customers easy, simple and convenient tools, tips, advice and information on how to get the most out of their mobile phone. For more information, visit www.cellularsouth.com

About The Salvation Army Memphis
The Salvation Army Memphis began its work in the city on October 18, 1900. Since then, the organization has fought hunger, homelessness, addiction, poverty, abuse, and suffering caused by disaster. At the center of The Salvation Army's work in Memphis is a common belief that all people can make positive changes. The Salvation Army believes in the healing power of compassion, love, dignity and respect, and use these principles to guide our actions and words.

The Salvation Army values the transforming power of God and the salvation that comes from knowing Christ as our personal savior. The Salvation Army believes that enduring change comes from holistic ministry to the mind, body and spirit.

In 2007, The Salvation Army Memphis helped 17,855 people, provided more than 65,000 nights of lodging, and served 208,251 meals and snacks. For more information on our work, visit www.salvationarmymemphis.org.

CONTACT:
Abby Turner
Thompson & Berry PR
(901) 328-5233

Elizabeth Duncan
The Salvation Army
(901) 260 -9130