Memphians Respond With Open Hearts to
The Salvation Army During Christmas Season

MEMPHIS, Tennessee, January 15, 2008 - The Salvation Army's Red Kettle campaign and Angel Tree program exceeded all local expectations, thanks to the generosity of the Memphis community.

The Red Kettle campaign, The Salvation Army's largest yearly fundraiser, raised more than $330,000, a 13.8 percent increase over the Red Kettle goal of $290,000. The money raised will help fund The Salvation Army's year-round programs such as the homeless shelters, drug and alcohol rehabilitation, children's programs and the food pantry.

"People throughout the Memphis community opened their hearts to us this year," said Major Mark Woodcock, Area Commander, The Salvation Army. "We would like to thank everyone who helped us raise this amount, from the people who donated money to the people who stood out in the cold ringing the bell for us - this campaign would not work without their support."

Memphians also helped make the Christmas dreams of more than 7,000 children, mothers and seniors come true, as part of the Angel Tree program. Without the support of the community, these children, mothers and seniors would have had a very sparse Christmas.

"We would not be able to help as many Angels, if it wasn't for the wonderful support of the community," said Major Woodcock. "It takes an enormous amount of coordination and volunteer support to run this program. People always respond so positively to it and really spend time trying to find the most meaningful gift for the Angels."

The Salvation Army estimates that the Angel Tree has more than a $700,000 economic impact on the local community.

"On average, each Angel receives approximately $100 worth of gifts in their bag," said Major Woodcock. "Those are gifts that are purchased in the Memphis region and so the area also benefits from retail sales the Angel Tree program generates. This year, 7,103 Angels received gifts and 1,333 bikes were donated."

About The Salvation Army Memphis
The Salvation Army Memphis began its work in the city on October 18, 1900. Since then, the organization has fought hunger, homelessness, addiction, poverty, abuse, and suffering caused by disaster. At the center of The Salvation Army's work in Memphis is a common belief that all people can make positive changes. The Salvation Army believes in the healing power of compassion, love, dignity and respect, and use these principles to guide our actions and words.

The Salvation Army values the transforming power of God and the salvation that comes from knowing Christ as our personal savior. And believes that enduring change comes from holistic ministry to the mind, body and spirit.

Every year, The Salvation Army Memphis helps more than 27,000 people, provides more than 60,000 nights of lodging, and serves more than 200,000 meals and snacks.

CONTACT:
Abby Turner
Thompson & Berry PR
(901) 328-5233

Elizabeth Duncan
The Salvation Army
(901) 260 -9130